AI-Greenizer - Carbon Tracker for AI Chats

Domains: UX/UI Design • Product Strategy • Environmental Tech • Extension Development

Project Overview

AI-Greenizer is a pioneering browser extension that tracks and visualizes the environmental impact of AI interactions in real-time. Born from comprehensive market research identifying a critical gap in environmental awareness around AI usage, this project combines strategic positioning with exceptional user experience to promote more conscious AI consumption.

🔍 Strategic Foundation & Market Research

Pre-Development Analysis

Before writing a single line of code, extensive market research revealed compelling insights:

Environmental Impact Scale:

• ChatGPT : 0.3-2.9 Wh per request (1x to 10x more than Google search)
• Water Consumption : GPT-3 training required 700,000 liters
• Carbon Footprint : Individual requests generate 0.38-1.54g CO₂
• Future Projections : AI could represent 3% of global electricity consumption by 2050

Competitive Gap Identified

Analysis of existing solutions revealed a critical market opportunity:

• Carbonalyser: General web carbon tracking, not AI-specific
• Website Carbon Calculator: One-time analysis, no real-time tracking
• GreenIT-Analysis: Broad digital focus, lacks AI specialization

Key Finding: No solution combined AI-specific tracking with educational components and superior UX design.